Ways to Attract Clients to Your Website Without Being Annoying

 

The game is changing in the world of advertising.  Gone are the days of using gimmicks and tricks to lure customers and in its place has come  an era of intelligent consumers who don’t want to deal with prestidigitation.  Now, there is a level playing field across the board and success lies not in flashy, cheap attempts at getting clients attention.  Success lies in using content not to sell – at least not at first – but to encourage a conversation.

Think of this new age of marketing just like a relationship.  If you went on a date with someone and the person had an agenda behind taking you on this date, then clearly you would not want to go on another date with this person.  This is what old marketing tactics look like – desperate attempts to get someone to do something they don’t want to do.  However, if a date showed up with no set agenda and only wanted to go with the flow and exchange jokes, get better acquainted and help you feel more relaxed, then you would probably want to keep dating that person to see where that relationship could lead.  New aged marketing is just that – taking time to build a relationship rather than going for ‘in for the kill’ immediately.

Keeping this in mind, here are some ways that you can personify your content to make it act as a relationship builder for your company rather than a complete waste of someone’s valuable time.

Don’t Even Think About Selling Anything

This command speaks for itself.  Remember the analogy about the date? If you have a preset agenda, then you go on the ‘date’ with expectations and clients can feel that desperation a mile away.  When sharing on social media, don’t create content that screams “Hey, buy me, please!” Instead, present intriguing information that serves as a hook that will make a reader want to click and continue reading on your site.

Provide Clients With Something That Really Is Helpful and Useful but Free

Keeping in line with the first suggestion, once the client arrives at your site, don’t lure them into a buying situation.  Make sure that what they link to is still the same helpful, free information that they were enjoying while on social media.  If they decide that they want to purchase after reading the article, by all means, provide a call to action that gives them this option.  However, don’t let the social media link lead to nothing but a “buy, buy, buy!” thirst trap.

Be Conversational With Your Tone, Not Prick-ish

That show in the 1980s, Lifestyles of the Rich and Famous, was a great show and the narrator had quite the pompous voice.  However, in this day in age, content shouldn’t have Robin Leach’s tone.  People don’t want robots or one-sided individuals guiding their buying process.  Entertain them, excite them, and let them get comfortable with your tone of writing, not be turned off by it.  Engagement is key and clients can’t engage if you have a pompous flair in your communication, even in your written communication.

Try a Little Humor

Have you noticed that once insurance companies started creating hilarious commercials, that everyone seems to want to create funny commercials?  Well, funny stuff is memorable and engaging. So, you can’t blame them for incorporating this approach.  When you are out on social media engaging clients, try to sprinkle in a little humor.  It just might make someone’s day and lower their guard enough to at least hear what you have to offer.

Use Quality Images

This can’t be emphasized enough.  But I want to emphasize that quality doesn’t just mean high resolution.  Make sure that your images are retrofitted for social media, too.  Keep in mind that images display differently across different platforms and you should go through the painstaking process of making sure that your posts are displaying images properly across the board.  Have you ever saw a great post on the phone but it displayed differently on a desktop?  Or, have you seen a photo on Instagram that looks quite different on Twitter?  Of course you have.  I wish that whatever image is posted social media retrofitted its own self according to that platform, but until someone creates such a plugin, you are left on your own to make sure that your images are displaying properly.

 

There you have it – five ways to be compelling enough to attract clients without annoying the heck out of them.  Stay tuned for more helpful tips on how to develop engaging content.  Join the conversation by commenting below and don’t forget to follow me on Twitter and Facebook @thescriptanubis.

 

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Spend Your Halloween Evening Reading the Paranormal Romance Novel, The Vital Sacrifice

Order your copy of The Vital Savrifice now so that once the trick-or-treating is over, and the kids are off to sleep, you can treat yourself to a good scare before bedtime.

Teresa McMillan finds herself indecisive as she finishes her world tour. Like many successful, career-oriented women, she is torn between her career and a growing desire to get married and have a family with her steady boyfriend. As she is staring into the mirror in her dressing room before her concert in Milan, Italy, Teresa sees something appear and disappear in the reflection. Her agent makes a joke that it is the phantom of the opera coming to get her, a joke that she doesn’t find amusing.

Ali Abdur Rahman certainly isn’t the phantom of the opera, but he does appear in Teresa’s life as if out of nowhere. This handsome, wealthy businessman from the East sees an image of Teresa in the local newspaper while he is on a business trip in Milan and can’t believe his eyes.

Strike one: Teresa’s in a relationship. Strike two: She has no idea who Ali is. Strike three: Ali is a part of a cult of semi-immortal men that forbid prolonged contact with the human race.

Striking out will not stop Ali’s obsession with Teresa and this semi-immortal man will discover that succumbing to the power of love comes with a sacrifice.

 

The Vital Sacrifice 2017 Promotional Copy

 

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The Vital Sacrifice Book Commercial

The freaks definitely do come out at night, especially on Halloween.

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Grab your favorite, old rocking chair and curl up to a book that appeals to your creepy-seeking side — The Vital Sacrifice.

 

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Main image courtesy of Stocksnap.io.  

About The Vital Sacrifice Characters – Meet Tina Desai

My sister’s keeper, a friend until the end. . .

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Image courtesy of Dreamstime.comLike a sister from another mother, Tina has always had Teresa’s back.  Just like Teresa, Tina is a career woman who has devoted her life to her career as a fierce attorney.  Unlike Teresa, Tina’s not chasing her happily ever after because she just went through a rotten divorce with her high profile attorney husband, Rodney Dumas.  As a couple, this powerhouse law team never lost a case.  They both made a sport out of kicking ass in the courtroom, representing high celebrity clients in some of the most impossible cases imaginable and winning.  Now she and her ex are on the opposite side of the fences.  She is no longer representing high-class clients and instead has turned her attention to those whom she believes needs her most — those who are innocent but can’t secure quality attorneys.

Image courtesy of Dreamstime.comTina is Teresa’s rock and when Teresa’s world starts to go haywire, Tina is the voice of reason that keeps Teresa on her toes.  Best friends until the end, just as they pledged in high school, is what these women prove to be.  And even when Teresa’s extreme highs and lows start to place a strain on their friendship, Tina stands by the sister that she never had until she is back to her old self.

 

The Vital Sacrifice, a Paranormal Romance Novel by M. L. Childs

 

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Disclaimer – These are stock image and fictitious descriptions of characters contained within my novel. These descriptions are not about the people in the image.  The image and the description serve to get readers better acquainted with the main characters appearing in my novel.  Any resemblance to real people is coincidental.  

 

 

 

About The Vital Sacrifice Characters – Meet Chi Khan

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Chi Khan belonged to a family of spies related to Gheghis Khan during the 12th century.  He, Anwar and Ali are the leaders of The Order of Solomon’s Temple but Chi Khan and Anwar always seem to be conspiring to keep Ali in line.  Just like all of the brothers in his crew, he too is a thrill-seeking and pleasure-driven being.  But he represents the moral fabric of the brotherhood – he strives to keep order and often resorts to his spy tactics to keep his fellow brethren in line.  Chi Khan is not as harsh as Anwar when it comes to leadership but he will stand by Anwar’s side in an effort to maintain order in the ranks – even if it means eliminating members in order to uphold their oath of secrecy.

 

 

 The Vital Sacrifice Front Cover

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Disclaimer – These are stock image and fictitious descriptions of characters contained within my novel. These descriptions are not about the people in the image.  The image and the description serve to get readers better acquainted with the main characters appearing in my novel.  Any resemblance to real people is coincidental.  

 

 

 

About The Vital Sacrifice Characters – Meet Anwar OzTurk

The Vital Sacrifice Fictitious Characters - Anwar Guzman

Anwar OzTurk was a mercenary near Anatolia in the 12th century.  He cares about nothing or no one but himself and this doesn’t change when he becomes semi-immortal.  Nothing is ever enough for this sensation seeker and even though he and his crew can have anything that they want because they are semi-immortals, this still isn’t enough.  Despite his own insatiable spirit, he doesn’t want to lose what he has and he can’t understand why Ali keeps wanting to risk it all for Teresa – a woman whom both of them have seen once before over the ages and who is now once again becoming a pain in Anwar’s semi-immortal ass.

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Anwar is not going to stand idly by and allow his co-leader, Ali, to be sucker punched by the emotion of love — an emotion that Ali knows that he shouldn’t give into.  The way that Anwar sees it, Ali can have any woman he wants – they are good-looking, they are rich, and most importantly they are undead.  No matter why Ali keeps having these feelings, Anwar’s mercenary spirit comes through again and he will not tolerate losses of any kind especially that stem from involvement with a woman.  He along with the third leader of the Order, Chi Khan, aim to preserve the Order even if someone’s life must end.

 

Grab your copy of The Vital Sacrifice and discover just what all the commotion is about.

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 The Vital Sacrifice Front Cover

 

$7.99 USD Paperback
$2.99 USD Kindle

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Disclaimer – These are stock image and fictitious descriptions of characters contained within my novel. These descriptions are not about the people in the image.  The image and the description serve to get readers better acquainted with the main characters appearing in my novel.  Any resemblance to real people is coincidental.  

 

 

Main image courtesy of Shutterstock.com.  Additional images courtesy of Dreamstime.com.

About The Vital Sacrifice Characters – Meet Ali Rahman

Of all the women on earth he can have, he’s focused only on her. . .

 

The Vital Sacrifice Fictitious Character - Ali Rahman

Image courtesy of Dreamstime.comAli Abdur Rahman was born in the 12th century to a prominent family in Egypt.  His father, Malik Abdur Rahman,  is proud of his only son whom he is grooming to take over as vizier to the Sultan of Egypt.  Malik worked his way up through Egyptian society to become the second most powerful man to the sultan and he is delighted to pass this prominent position to his son.  That is, until he discovers that his son has defied him and joined a forsaken band of semi-immortals.  This group is public enemy number one and now he must disown his very own son who is a leader among them.

Ali’s fall from grace was a devastating blow on his human side.  But as a semi-immortal, Ali is now able to live a long life, have any thing he wants, or be with any woman he wants, so how bad could this really be?Image courtesy of Stocksnap.io

He can have any woman, but he falls for one specific woman — Teresa — and crossing paths with her, not once, but twice, just may prove to be his ultimate downfall.

 

Grab your copy of The Vital Sacrifice and take an escapade back to the 12th century to trace the origins of this notorious character.

 

 

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 The Vital Sacrifice Front Cover

 

$7.99 USD Paperback
$2.99 USD Kindle

The Vital Sacrifice Amazon Button

 

 

Disclaimer – These are stock image and fictitious descriptions of characters contained within my novel. These descriptions are not about the people in the image.  The image and the description serve to get readers better acquainted with the main characters appearing in my novel.  Any resemblance to real people is coincidental.  

 

 

Image of man and building courtesy of Dreamstime.com.  Additional image courtesy of Stocksnap.io.